What Launched Today — Detailed Introduction
What Launched Today is a focused product discovery platform that surfaces new product launches, startups, and maker projects in a clean, no‑noise feed. It’s built for makers, indie startups, product managers, and developer teams who need a streamlined way to announce launches and reach early adopters.
Key features
- Daily curated feed: New product launches listed and organized by day, week, and month for easy discovery.
- Quick submission flow: Submit a product in under a minute via the /submit page to get listed.
- Featured placements: Paid "Get Featured" option to increase visibility and highlight priority listings.
- Auto-distribution: Listings advertise that submissions get syndicated to 30+ other directories (improves reach and backlinks).
- Categories & tags: Launches are classified (AI, SaaS, Developer Tools, Productivity, Marketing, etc.) to aid discovery and filtering.
- Social proof & metrics: Shows simple analytics like page views and visitor counts on the homepage and per-listing upvote UI for engagement tracking.
- Open Graph & metadata: Each page includes OG and Twitter card metadata for optimized sharing and rich previews.
Technical & practical advantages
- Lightweight public directory: Minimal UI noise emphasizes product content and reduces friction for discovery.
- SEO-oriented listing pages: Canonical tags, OG images, and descriptive meta tags help listings rank and create evergreen referral traffic.
- Link-building & distribution: Syndication to multiple directories increases inbound links and referral channels for launches.
- Low-friction growth tool for makers: Fast submission + featured upgrades give a clear conversion path for paid promotion.
Target users & use cases
- Makers & Startups: Announce product launches, collect early feedback, and gain initial traction.
- Growth & Marketing teams: Use featured placement and directory syndication to scale visibility and acquire leads.
- Developers & Tool builders: Showcase developer tools, SDKs, and integrations to a product‑focused audience.
- Curators & tech enthusiasts: Discover new products by category (AI, SaaS, productivity, etc.) on a daily cadence.
Best practices for submitting
- Provide a concise value proposition and a clear landing page URL.
- Include a high‑quality logo and OG image for better social shares.
- Choose relevant categories and succinct, SEO‑friendly descriptions.
- Consider the featured option for higher visibility at launch day.
Where to submit
- Submit a product: https://whatlaunched.today/submit
Overall, What Launched Today is a technically-sound, SEO-aware discovery platform that prioritizes clarity and distribution for product launches, making it a pragmatic channel for early traction and directory-based growth.

